For some companies, launching an IPO on the ASX can lead to increased visibility and access to wider capital markets. The transition to a publicly listed company can enhance credibility, allowing management to pursue expansion plans, acquire new assets, or invest in innovation. It also provides liquidity options for early stakeholders who may look to realise part of their holdings. A successful debut can generate strong market interest, especially when timed with favourable sector trends.

On the other hand, an IPO may expose the company to heightened regulatory obligations, public scrutiny, and market volatility. Newly listed firms often face pressure to meet quarterly expectations and maintain shareholder confidence. Listing costs and compliance burdens can strain internal resources. Additionally, if market sentiment shifts or financial performance falls short, the share price may decline post-listing, impacting brand perception and long-term strategic flexibility.